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Tracy Simmons

Tracy Simmons leads Ashlar’s master-planned community marketing. Tracy brings 20+ years of experience in community marketing from visioning and branding to marketing and lifestyle delivery. She specializes in strategic marketing specifically new community launches and brings deep, practical knowledge of the real estate industry and consumer behavior.

She has held senior-level positions with large-scale developers in Texas and Arizona, including Newland, now Brookfield Residential, DMB Associates Inc., and Del Webb/Pulte.

She is an active member of Urban Land Institute, both locally and nationally, and currently serve as Co-Chair for ULI’s Dallas-Fort Worth Community Development Council as well as being a member of the national Community Development Council’s Blue Flight.